Cookie Policy
Contents
This Cookie Policy explains how imperial-massages.cz (“we”, “us”, or “our”) uses cookies and similar technologies to recognize you when you visit our website at https://imperial-massages.cz (“Website”). It explains what these technologies are, why we use them, and how you can control them.
Last updated: 27 October 2026
1.What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, mobile) when you visit a website. They help websites function properly, improve user experience, and provide usage analytics. Some cookies are set directly by us (first-party), others by third-party services. A similar technology is your browser’s local storage: it works much like a cookie, but its content is not sent to the server automatically with every request.
2.How We Use Cookies
We use cookies for the following purposes:
- To ensure technical functionality of the website, including remembering your age confirmation and your cookie choice;
- To remember the currency you have chosen for prices (in your browser’s local storage, not in a cookie);
- To continue your conversation in our live chat on other pages and to remember the state of the chat window (in your browser’s local storage, not in a cookie); with your consent to analytics cookies, the chat also records your visit (see section 3 e);
- To collect statistics via Google Analytics to improve content and performance — only with your consent to analytics cookies;
- To understand how users navigate and interact with the site — only with your consent to analytics cookies.
Analytics cookies are the only optional cookies on our website: we only use them with your consent. We do not use cookies for advertising or e-commerce tracking.
3.Types of Cookies We Use
a) Strictly Necessary Cookies
These cookies are essential to make the website work and cannot be disabled in our systems. They are set only in response to actions made by you: confirming that you are at least 18 years old and making your choice in the cookie banner (“Accept” or “Reject”). As strictly necessary cookies, they do not require your consent.
b) Preferences (Local Storage)
We do not use preference cookies. Apart from the state of the live chat window (see e), the only preference the website remembers is the currency in which you want to see prices. It is stored in your browser’s local storage, is not sent to us or to any third party, and remains there until you delete it (e.g. by clearing your browser data).
c) Analytics Cookies
We use analytics cookies to understand how visitors interact with our website. This helps us to improve content and usability. These cookies are set only after you have consented to analytics cookies in the cookie banner (“Accept”). They work with a random identifier, not with your name, and we evaluate the information only in aggregated form.
d) Marketing Cookies
We do not use marketing cookies. We no longer advertise with Google Ads: Google Ads cookies (such as _gcl_au or _gcl_aw) and the corresponding entries in your browser’s local storage (_gcl_ls) are never set on our website; if your browser still stores any from an earlier visit or from our previous website, we delete them.
e) Live Chat (Local Storage)
If you use the live chat on our website, it keeps a random visitor identifier in your browser’s local storage (not in a cookie), so that your conversation continues on other pages and on your next visit, together with the state of the chat window (open or closed, its size, full screen). Without your consent to analytics cookies, the identifier is only created when you send your first message, as part of the service you have requested. With your consent to analytics cookies, it is created when a page loads and is also used to record your visit for our staff (pages viewed, time spent, links and buttons clicked, see section 3 of our Privacy Policy); if you withdraw that consent and have not written to us, the identifier is deleted. The chat is loaded from our chat server in the EU only after you have confirmed your age, and it sets no cookies.
4.Cookies We Use
| Cookie Name | Type | Purpose | Provider | Expiry |
|---|---|---|---|---|
| im_age_ok | Necessary | Remembers that you have confirmed you are at least 18 years old | imperial-massages.cz | 30 days |
| im_consent | Necessary | Stores your cookie choice (analytics cookies accepted / rejected) | imperial-massages.cz | 180 days |
| _ga | Analytics (only with consent) | Distinguishes visitors using a random ID | Google Analytics 4 | 180 days |
| _ga_GF0TNPPP2D | Analytics (only with consent) | Distinguishes sessions and stores the session state | Google Analytics 4 | 180 days |
| NID | Google Maps (only if you load the map, section 7) | Stores your Google preferences and a unique ID, which Google also uses for advertising | Google (third-party cookie on google.com) | 6 months |
| wc_token_pk_… | Live chat (local storage, not a cookie) | Random visitor identifier that continues your chat conversation; created when a page loads only with your consent to analytics cookies (then also used to record your visit), otherwise with your first message | imperial-massages.cz (live chat) | Until deleted |
| wc_open_pk_…, wc_size_pk_…, wc_full_pk_… | Live chat (local storage, not a cookie) | Remember whether the chat window was open, its size and full-screen mode | imperial-massages.cz (live chat) | Until deleted |
| im_currency | Local storage (not a cookie) | Remembers the currency you have chosen for prices | imperial-massages.cz | Until deleted |
Note: Google Analytics renews its cookies on every visit; we have limited their lifetime to 180 days (Google’s default is 2 years). Your cookie choice is stored for 180 days, after which we ask you again. The NID cookie on google.com is set by Google under its own policy; Google determines its name and lifetime and may change them. In the names of the live chat entries, “…” stands for the rest of our chat’s public key.
5.Use of Google Analytics
Google Analytics is provided by Google Ireland Ltd. (Gordon House, Barrow Street, Dublin 4, Ireland) and runs on our website through the Google tag. As long as you have not consented to analytics cookies, no Google script is loaded and no data is sent to Google.
a) Google Analytics (analytics cookies)
We use Google Analytics 4 to analyze website usage and improve performance — only if you have consented to analytics cookies. With your consent, the following data is collected under a random identifier (not your name):
- Which pages you visit and for how long;
- How you arrived at our site (e.g., search engine, referral link);
- General geographic location (city/country);
- Browser, device type, and screen resolution;
- Interaction data such as clicks and scrolls, including clicks on our contact links (WhatsApp, phone, e-mail, Viber, directions) — without the content of any prefilled message.
Google Analytics 4 does not log or store IP addresses: your IP address is used only briefly to determine your approximate location and is then discarded. We do not send Google any information that directly identifies you, such as your name, e-mail address or phone number.
Google signals and ad personalization are always switched off on our website: Google does not link your visit to your Google account, and the data is not used to personalize ads.
b) Link to Google Ads
We no longer advertise with Google Ads and do not use any Google Ads cookies. Our Google tag is, however, still technically linked to a Google Ads account. As long as this link exists, the tag may, after your consent to analytics cookies, also send Google Ads signals without cookies: no cookies are set or read, no cookie identifiers or ad click identifiers are sent, and the tag always tells Google that no consent to advertising has been given. Like any request on the internet, these signals do transmit your IP address, the address of the page and that of the page you came from. Without your consent to analytics cookies, the tag is not loaded and no such signals are sent.
c) Legal basis and withdrawal
The legal basis for the processing described in a) and b) is your consent to analytics cookies (Art. 6(1)(a) GDPR in conjunction with § 89(3) of Act No. 127/2005 Coll., on Electronic Communications). You can withdraw it at any time via the “Cookie settings” link in the website footer; the analytics cookies on our domain are then deleted.
You can also opt out of Google Analytics using the following tool:
Google Analytics Opt-out Browser Add-on
More info: Google Privacy Policy
6.Managing Cookies
You can manage your cookie preferences in two ways:
- Via the cookie banner that appears on your first visit (after the age confirmation) — “Accept” allows analytics cookies (Google Analytics), “Reject” refuses them. You can change your choice or withdraw your consent at any time via the “Cookie settings” link in the website footer, which opens the banner again; if you withdraw your consent, the analytics cookies on our domain are deleted. Google’s own cookie on google.com (NID, set when you load the map) can only be deleted in your browser.
- By adjusting your browser settings to block or delete cookies.
Please note: Disabling certain cookies may affect the functionality and user experience of the website.
7.Third-Party Cookies
Third-party services may place cookies on your device: Google Analytics only with your consent to analytics cookies (see section 5) and Google Maps only if you load the map on our contact page by clicking “Show on map” (Google may then set its own cookies, e.g. NID) — until then, the map is not loaded and no data is sent to Google. These providers may process data under their own privacy policies. We recommend reviewing them:
Apart from Google as the provider of these services, we do not share any data obtained through cookies with third parties.
8.Changes to This Cookie Policy
We may update this Cookie Policy occasionally to reflect changes in cookies used or legal requirements. All changes will be published on this page with the updated date.
We recommend reviewing this policy periodically to stay informed.
9.Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
Email: Imperialmassage@seznam.cz
Address: V Kolkovně 920/5, 1st floor, 110 00 Prague 1, Czech Republic